I converted to OATLY MILK | I'm never going back to cow milk | Why is oat milk so popular?

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Oatly milk is taking over. In a very big way. In the past few years, I've noticed a drastic change in coffee shops. Baristas now ask if I want to add Oatly milk instead of normal milk.

At first, I didn't think much of it. But then I read an article about how Oatly milk was having serious storages and folks were buying the product for 4x the price. That's when I decided I had to do an investigative report on how Oatly Milk became so popular.

Oatly, a Sweden based company has been around for 20 years. CEO, Toni Petersson was brought in and he changed the brand in radical ways. And that's what this video focuses on:

1. How oatly milk became a powerhouse
2. How oatly milk impacts our environment
3. How oatly milk differs from other alternative milks
4. How oatly milk changed my perspective on milks in general

Watch to find out. Enjoy

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References:
[www.thedowneypatriot.com/articles/millennials-are-…](www.thedowneypatriot.com/articles/millennials-are-…)
[www.businessinsider.com/opinion-why-oat-milk-is-be…](www.businessinsider.com/opinion-why-oat-milk-is-be…)
[www.statista.com/statistics/184240/us-per-capita-c…](www.statista.com/statistics/184240/us-per-capita-c…)
[www.cbsnews.com/news/milk-and-the-rise-of-oatly-an…](www.cbsnews.com/news/milk-and-the-rise-of-oatly-an…)
[www.bbc.com/news/science-environment-46654042](www.bbc.com/news/science-environment-46654042)
[www.marketwatch.com/story/demand-for-oat-milk-is-o…](www.marketwatch.com/story/demand-for-oat-milk-is-o…)
[www.statista.com/statistics/987664/net-sales-of-oa…](www.statista.com/statistics/987664/net-sales-of-oa…)
[coveteur.com/2019/08/21/history-of-oatly-oat-milk-…](coveteur.com/2019/08/21/history-of-oatly-oat-milk-…)
[www.manrepeller.com/2019/07/oat-milk-taste-test.ht…](www.manrepeller.com/2019/07/oat-milk-taste-test.ht…)
[adage.com/article/cmo-strategy/how-oatly-became-oa…](adage.com/article/cmo-strategy/how-oatly-became-oa…)
[www.vox.com/the-goods/2019/8/14/20804045/oatly-oat…](www.vox.com/the-goods/2019/8/14/20804045/oatly-oat…)
[www.vox.com/the-goods/2019/8/14/20804045/oatly-oat…](www.vox.com/the-goods/2019/8/14/20804045/oatly-oat…)
[www.cnbc.com/2019/11/13/5-charts-that-show-how-mil…](www.cnbc.com/2019/11/13/5-charts-that-show-how-mil…)
[zerodisease.com/archive/Dietary_Goals_For_The_Unit…](zerodisease.com/archive/Dietary_Goals_For_The_Unit…)
[www.wbur.org/npr/528460207/why-are-americans-drink…](www.wbur.org/npr/528460207/why-are-americans-drink…)
[www.ers.usda.gov/amber-waves/2014/june/trends-in-u…](www.ers.usda.gov/amber-waves/2014/june/trends-in-u…)
[www.vox.com/2018/8/31/17760738/almond-milk-dairy-s…](www.vox.com/2018/8/31/17760738/almond-milk-dairy-s…)