Compelling Messages and Establishing Legitimacy and Trust

Speakers in the video are:
Emily Herrick and Julia Kosov at Benefits Data Trust
Genevieve Miller, Code for America Safety Net Innovation Lab

This video provides an overview of best practices of designing effective, fraud resistant and compelling content, using Behavioral Science principles. This presentation was recorded at the Texting and Notification Working Group meeting coordinated in part by the Aspen Institute Financial Security Program on November 15, 2023.

For more information on the Texting and Notification Working Group , please refer to the blog post :www.aspeninstitute.org/blog-posts/capturing-the-im…